Anthony Skoog, owner of URUKU Salon, is no stranger to living a life of passion. His passion is that of beauty, particularly beautiful hair. With 22 years of professional experience in the beauty industry, Skoogie, as he is commonly referred, has developed a unique view on how to create the perfect look for his clients. “I feel it is important to polish the natural beauty that exists in each person instead of trying to work against what nature has offered them.” This insight comes from being an industry insider on the many facets of the beauty world. Anthony worked as a Master Artistic Educator for a leading American professional hair care brand for 20 years. During his tenure there he trained stylist all over the United States, Mexico, and even India. Anthony has now brought his talents to Aveda where he is a Certified Aveda Color Educator; “beautiful color with a sustainable edge” says Mr. Skoog. Creating beautiful hair has been the driving force behind the development of his salon business where he not only services clients, but also trains his staff on how to be successful and create their own passion for the industry. When you step into URUKU salon you get a comforting sense of wellbeing with the warm welcoming smiles and attention to detail. “We like to think of our salon as having a humble environment with an upscale end result” says Skoog. What makes URUKU different is the way they go about getting to that great end result. Firstly, most cutting is done on dry hair with the ‘pre-design’ that allows the stylist to work with the natural movement of the hair to prevent difficulty in styling at home. Secondly, clients are educated on the steps that are being taken and the result these steps should create while the service is being given. Most importantly, the clients experience takes top priority with the relaxing atmosphere, tasty fruit infused water, and the peace of mind that real professionals are in charge. Anthony Skoog has evolved his personal passion for beauty into professional success for not only himself, but for his stylist that he constantly attempts to elevate into a career path of achievement. Anyone in the market for a fresh approach to salon services should visit URUKU salon to truly understand how this down-to-earth approach will bring a renewed enthusiasm for their natural beauty and what high quality service really can look like.